GLOSSAIRE M-TWICE
Liste des définitions du glossaire marketing
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- A/B Testing
- Accelerated Mobile Pages (AMP)
- Acquisition de trafic
- Action manuelle
- Adresse IP
- Adresse URL
- Affiliation marketing
- Agent IA
- AIDA
- Algorithme
- Algorithme Google
- Allow
- Altavista
- Analyse SWOT
- Analyse temporelle des liens (ATL)
- Ancre de lien
- Annonceur
- Annuaire de référencement
- Answer Box
- Answer Engine Optimization (AEO)
- Anti-spam
- App Store Optimization (ASO)
- Astroturfing
- Attribut Alt (alt text)
- Attribution marketing
- Audiences Facebook
- Autorité de Domaine
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- Backlink
- Balise Canonical
- Balise H1
- Balise Hreflang
- Balise HTML
- Balise meta Keywords
- Balise Title
- Benchmarking
- Big Data
- Bing
- Bingbot
- Black Hat SEO
- Blog
- Blogging
- Bot Herding
- Bottom of the funnel (BOFU)
- Bouche-à-oreille (BAO)
- Boutique en ligne
- Brand book
- Brand content
- Brick and Mortar
- Budget de crawl
- Business Model
- Business to Business (B2B)
- Business to Consumer (B2C)
- Buyer Persona
- Buzz
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- Cache d'un navigateur
- Calendrier éditorial
- Camel Case
- Campagne Display
- Canva
- Canvas Fingerprinting
- Captcha
- Certificat SSL (SSL)
- Chaîne YouTube
- Chapô
- Charte éditoriale
- Charte graphique
- Chatbot
- ChatGPT
- Churn
- Ciblage
- Click and Collect
- Click and Mortar
- Clickbaiting
- Clickstream
- Cloaking
- Cluster SEO
- CMS (Content Management System)
- Cocon sémantique
- Code HTTP
- Community Manager
- Compte POP
- Compte SMTP
- Consumer to Consumer (C2C)
- Content Delivery Network (CDN)
- Content Spinning
- Content Upgrades
- Contenu Dynamique
- Contenu éditorial
- Contenu interactif
- Contenu Statique
- Cookie
- Copy strategy
- Copywriting
- Core Web Vitals
- Cornerstone content
- CPA (Coût Par Action)
- CPC (Coût Par Clic)
- CPM (Coût pour Mille Impressions)
- Crawler
- Crawling
- Critères EAT de Google
- CRM
- CRO
- Cross-selling
- CSS
- CTA (Call-to-Action)
- CTR (Taux de Clic)
- Cumulative Layout Shift (CLS)
- Curation de contenu
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- Gated content
- Génération silencieuse
- Génération X (GenX)
- Génération Z (GenZ)
- Geofencing
- Google Ads
- Google AdSense
- Google Agenda
- Google Analytics
- Google Analytics 4
- Google BERT
- Google Bombing
- Google Bot
- Google Business Profile
- Google Caffeine
- Google core update
- Google Dance
- Google Display Network
- Google Docs
- Google Forms
- Google Hummingbird (Colibri)
- Google Keyword Planner
- Google Maps
- Google Medic Update
- Google Merchant Center
- Google Mobile Friendly
- Google My Business
- Google Panda
- Google Penguin
- Google Pigeon
- Google Posts
- Google Quality Raters
- Google RankBrain
- Google Sandbox
- Google Search Console
- Google Sheets
- Google Slides
- Google Street View
- Google Suggest
- Google Trends
- Growth Hacker
- Guest blogging
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l
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- Machine Learning
- Mailchimp
- Maillage externe
- Maillage interne
- Maintenance de site
- Malware
- Marketing automation
- Marketing d'influence
- Marketing digital
- Marketing Direct
- Marketing émotionnel
- Marketing mix
- Marketing mobile
- Marketing Multicanal
- Marketing omnicanal
- Marketing Qualified Lead (MQL)
- Marketing stratégique
- Marketing Viral
- Marketplace
- Menu
- Messenger
- Meta
- Meta Audience Network
- Meta Business Manager
- Meta description
- Middle of the Funnel (MOFU)
- Millennials (Génération Y)
- Mindmapping
- Mobile First Indexing
- Mobile Friendly
- Modèle PESO en Marketing
- Moment marketing
- Moteur de recherche
- Motion design
- Mots-clés
- Mots-clés de longue traîne
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- Page orpheline
- Page Satellite
- Pagerank
- Pagination
- Paid Media
- PascalCase
- Paywall
- Pénalité Google
- People Also Ask (PAA)
- Permalien
- Personal branding
- Pixel Facebook
- Plan de Taggage
- Planning éditorial
- Plateforme de marque
- Pogosticking
- Pop-up Store
- Popularité
- Position 0
- Presence Management
- Prompt Engineering
- Proposition de valeur
- Protocole DHCP
- Protocole HTTPS
- Publi-rédactionnel
- Pull Marketing
- Push Marketing
- Pyramide Inversée
r
s
- Saisonnalité SEO
- Sales Qualified Lead (SQL)
- Schema Markup
- Score d’accessibilité (PageSpeed)
- Scrum master
- SEA
- Search Engine Marketing (SEM)
- Segmentation RFM
- Sémantique
- SEMrush
- SERP
- Serveur web
- Shared media
- Shop in shop
- Sidebar
- Site Web
- Site Web Dynamique
- Site Web Statique
- Sitelinks
- Sitemap XML
- Slug
- Smarketing
- Snack content
- snake_case
- Snapchat
- Social listening
- Social Media Advertising (SMA)
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Social selling
- Sous domaine
- Spam
- Spamdexing
- Speed Index
- Stopword
- Store to Web
- Storytelling
- Stratégie digitale
- Stratégie éditoriale
- SXO
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